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People don't buy products, they buy better versions of themselves - - The Buffer Blog

Sales and marketing (lead generation) are the lifeline of any business. In my entrepreneurial ventures, they have always been two of my favorite topics and I’m always looking to get better at them.

In the businesses I have started and ran, one of the things I’ve always found fun (and incredibly difficult) was explaining the difference between features and benefits. This article from the Buffer blog does an excellent job of explaining the difference between the two and hopefully will help you too!

If you don’t want to read the whole article, I would sum it up to the following: features tell, benefits sell.

politico:

The Republican Party’s on the hunt ahead of 2016 for younger voters — and younger megadonors.

Conservative super PACs were dealt a blow in the past nine months, when two of their biggest benefactors died, Texas billionaires Harold Simmons and Bob Perry.

Combined, the two men, who were the second- and third-biggest donors behind the Adelsons in the 2012 elections, gave nearly $50 million last cycle — that’s more money than the next 10 Republican donors combined.

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